The idea for Sexy Socks was born at a time when boring socks were still the norm, and to show any spunk in your socks was considered too outrageous for most. Today, I look around and I see cool socks everywhere. Why? Because people are starting to realise that having a little outrageous in your shoes is actually rather cool. But Sexy Socks is about so much more than just adding a touch of the outrageous.
Sexy Socks is the start of a movement, and it is our mission to prove that there are enough South Africans who genuinely care about giving back to our country to sustain our business model. Sexy Socks is a social enterprise.
Our mission is to warm the toes of South Africa’s poorest children on cold winter’s mornings, and we ensure that your ankles are envy of the office. How? For every pair of Sexy Socks bought (which will brighten your conservative suit and bring style to your neglected, boring ankles), we will give a free pair of school socks to a child in one of South Africa’s township schools. Our socks are made from bamboo which, aside from preventing your feet from being smelly (yes – they really are anti-odour and anti-bacterial), are guaranteed to keep your feet cool in summer and warm in winter. And they are softer than your mother’s touch.
We will hush all of our critics by proving them wrong. We are a for-profit company founded on a social vision. And we will make a difference. Haven’t yet slipped your feet into the outrageous? Try it. You’ll never look back.