Have you heard of Aaron’s Rock Your Socks? Ten-year-old Aaron Greenblatt started this charity initiative in 2017 to collect socks for the less fortunate – as he, just like us, finds it impossible to accept that so many people don’t have something as basic as a pair of socks.
Aaron’s initial goal was to collect 1000 pairs of socks, the first pair donated was from his very own sock drawer. He has smashed this goal out of the park and to date, Aaron has collected over 65,000 pairs!
“Aaron stands for everything that we want to see in young people today – he is driven to get up and make a difference in the lives of others in South Africa. We have worked with Aaron since he was just eight years old, and we love that we are a part of his story. People like Aaron show the world what South Africa is really about.” - Dave Hutchison, Founder, Sexy Socks