News
South African sock brand with a social mission launches in Australia

Author : Marion Gerritson, Australian Gift Guide

“Our mission is to warm the toes of the poorest children on cold winter’s mornings, and we ensure that your ankles are the envy of the office. How? For every pair of Sexy Socks bought (which will brighten your conservative suit and bring style to your neglected, boring ankles), we will give a free pair of school socks to a child in need.
“This is done via our regular ‘sock drops’ where the team takes socks into schools in impoverished areas. A pair is handed to every child at that school, and it is always used as an opportunity to teach children that making a living and making a difference aren’t mutually exclusive.”
The socks have only just landed in Australia and Buxton Hanley is its exclusive distributor. The company chose Sexy Socks to bring to the Australian market because it believes in its mission and the visible difference it is already making both in terms of contributing socks to poor children, but also in the role it is playing in teaching and inspiring the children who receive these socks, explains commercial director, Caryn Hanley.

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Author : Marion Gerritson, Australian Gift Guide

“Our mission is to warm the toes of the poorest children on cold winter’s mornings, and we ensure that your ankles are the envy of the office. How? For every pair of Sexy Socks bought (which will brighten your conservative suit and bring style to your neglected, boring ankles), we will give a free pair of school socks to a child in need.
“This is done via our regular ‘sock drops’ where the team takes socks into schools in impoverished areas. A pair is handed to every child at that school, and it is always used as an opportunity to teach children that making a living and making a difference aren’t mutually exclusive.”
The socks have only just landed in Australia and Buxton Hanley is its exclusive distributor. The company chose Sexy Socks to bring to the Australian market because it believes in its mission and the visible difference it is already making both in terms of contributing socks to poor children, but also in the role it is playing in teaching and inspiring the children who receive these socks, explains commercial director, Caryn Hanley.
